Why organic marketing grows your business (the right way).

Thomas Evans • January 10, 2024

Building Trust, Credibility, and Long-Term Relationships

You've probably heard the term organic marketing, and you're probably aware the term refers to the strategies and tactics to attract and retain customers without paying for advertising or promotion. 

Paid vs Organic is a long-standing discussion in the marketing community, and both have their place, but it comes down to what you want to achieve. In this blog, we explore the long-term value associated with organic marketing.

First, we must remember that organic marketing does not mean it's for free; it does cost. Organic marketing requires time, effort, energy and resources to produce high-quality content, optimise it for search engines, distribute it across various platforms, and engage with your audience. 

And that's precisely what organic marketing is:
  • The creation and delivery of valuable content.
  • You are building trust and credibility.
  • You are engaging with your target audience naturally and authentically. 
Some examples of the tactics of organic marketing are:
  • Blogging: Sharing information and relevant articles that showcase your expertise. Think less "sales pitch" and more "helpful friend offering solutions."
  • Social Media: Sharing content and interacting with followers so you are cultivating conversations and community.
  • SEO: Optimising your website and content for search engines using keywords, meta tags, and backlinks.
  • Email Marketing: Personalised emails that provide your audience valuable information, offers or incentives.
  • Word-of-Mouth: Let your customers do the talking; encourage them to refer by providing excellent service. 
There are also a few subtleties where someone might think they are being organic in their approach, but they aren't, things like:
  • Spamming unsolicited and irrelevant messages to random people, hoping to get their attention.
  • Copying or stealing content from other sources without giving proper credit or attribution.
  • Using unethical or illegal techniques to manipulate search engine rankings (also known as Black Hat SEO).
The aim is to build long-term trust and relationships with your customers. Hence, they see you as a reliable source of information; you raise your brand and profile and ultimately reduce your marketing costs. 

Nobody wants to pay for ads or sponsored posts that may not reach your ideal audience or generate a positive ROI.

Organic marketing is not easy or quick, but it is worth it. By investing in organic marketing, you can create a loyal audience, a solid online presence, and sustainable business growth.

If you want to talk more about any of the topics I've touched on, please contact me anytime. I'm always happy to chat with and support you in your journey. Thank you for your time and attention!
a close up of a lion 's face with a dark background

Are You Ready for the year ahead?

By Thomas Evans • November 27, 2023
It's that time of the year when you are probably just looking forward to a well-deserved break. But before you head off to the beach or the batch, have you considered your marketing plan for the year ahead? Even if it's rough, a plan will help you stay focused. It can be as simple as outlining what you want to achieve and how to get there. A plan can also help you measure your progress and adjust your actions. So, think about your marketing plan; there are, after all, less than 30 days to Christmas. But how do you create a plan that works in 2024? The marketing landscape is constantly changing, and you need to keep up with the latest trends and innovations that will shape the future of your business. Here are some of the marketing trends you probably should consider as you do your planning: AI: Artificial intelligence (AI) is not new, but it's becoming more powerful and accessible every day. AI can help you automate and optimise your marketing processes, from creating content and generating leads to personalising your messages and analysing your data. Brand: In a crowded and competitive market, solid brand identity is essential to stand out and build customer trust. Your brand story is not just a list of facts or features but a narrative that shows who you are, what you stand for, and how you can help your customers solve their problems. Content: Content is still king, but you can't just write content and hope people will read it. Think about using different platforms and content like social media stories, podcasts, webinars, ebooks, and infographics, but most of all, make it interesting, relevant, and easy to digest. Marketing Automation: Marketing automation is a powerful tool that, if done right, can help you save time, money and energy. By automating your marketing tasks, such as email campaigns, social media posts, lead generation and nurturing, you can focus on other aspects of your business. Sounds too good to be true, right? Well, it's not, but it does have to be done right. These are some of the things you should consider as you are making your plan. If you want to talk more about any of the topics I've touched on, please contact me anytime. I'm always happy to chat with and support you in your journey. Thank you for your time and attention!
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